Barry’s Bootcamp proudly proclaims their cardio and strength hybrid training to be the ‘best workout in the world’, and they’ve built a large and loyal global following that would agree. Founded in 1998 in Los Angeles by Barry Jay, Barry’s Bootcamp has become a pioneer of the boutique fitness scene and one of its most recognized brands and names.

In February 2020, Barry’s launched a cycling and strength training pop up, telling us “the world’s best workout just got on a bike”. Barry’s Ride was born, but with the fitness industry stop-starting through the next few years, a full launch of the concept was held back until 2022. On launch, Barry’s CEO Joey Gonzalez called Barry’s RIDE X LIFT a “natural extension” of the brand that was in line with their core values of innovation, broadening their community and transforming lives.