Bodyrok was founded by Jake and Tina Irion and Philip Palumbo in 2012. Since their first California location, they’ve since expanded across the US with 24 locations with further expansion plans through a franchise model. Bodyrok call their workout ‘pilates redefined’, with custom-built reformers offering a session that is fun, effective and accessible to all. Co-founder Jake Irion says they provide a machine, brand and experience that is “luxurious and strong”.