Liftonic is a strength-based circuit training concept founded in 2016 by Radan Sturm, an Australian national turned New Yorker. The brand has a single location in New York’s Meatpacking district offering pure strength classes that offer a fresh alternative to the many more cardio-based concepts. Liftonic offers a supportive community and, after a tough few years for New York’s fitness industry, has come out strong and has an eye on future expansion.

Liftonic has a mission to inspire people everywhere to lift, with options available for in-person group class, personal training, and online training.