The first Orangetheory Fitness (“OTF”) studio was founded in 2010 by Ellen Latham, Jerome Kern, and David Long in Fort Lauderdale, Florida. These were early days in the boutique fitness revolution, and OTF has since seen massive expansion across the States and into other markets worldwide, with 1,500 locations opened and many more branches due to open. The chain, which mixes treadmill running, rowing and strength training, has hit some big milestones over the last few years, surpassing $1 billion in sales in 2018 and hitting 1 million members in 2020. The chain has grown as a franchise-model and now operates in over 25 countries.

OTF is now one of the most iconic boutique brands in the market and has become known for its focus on heart rate training and technology . The ‘orange’ in their name is a nod to the orange heart rate zone which their members are coached to stay within during the class. 

Beyond the workout, the Orangetheory experience is just as much about community, inclusivity and connection.This is highlighted by their ethos of “Our Coaches Are More than Just Coaches”.